Everybody has that one thing they’re really good at. Maybe you can make a better roast chicken than anyone. Maybe you’re a fishing guide and you have a knack for dropping anchor in just the right place.
My thing? It’s branding. I cut my teeth on logo design, but a logo’s not very useful if you don’t have a place to put it. I know digital’s trendy right now, but there’s still room for good, old-fashioned print design. Here are my secrets to squeezing more dollars out of print.
Perk Up Your Print Collateral
Advertisements make up to 40% of a print publication’s content. For maximum impact, create an ad that speaks directly to the readers of the specific media where the ad is placed. One size or style does not fit all.
Does the quality of your packaging reflect your standard of work? If you’re a top-tier builder, service provider, restaurant, or retailer but your brochures have a “Microsoft Paint circa 1998” look, you’re leaving money on the table. Is it time for an update?
Make the “Keep” Pile
NOBODY wants to carry a huge catalog home from a trade show, but if you have a well-designed rack card that hits the key points someone needs to know in order to buy, you might get to go home with them. And then you just might get their business.
How Can We Help?
What do you need to have designed or printed? Here’s a list of print marketing materials we can create and manufacture for you:
- Rack cards
- Post cards