Logo design · Wilmington, North Carolina
Logo Design in Wilmington, NC
An original mark, drawn to work everywhere it has to go: a sign, a shirt, a truck door, a phone screen. Yours outright, in every file you will ever be asked for.
- Since 1992Same studio, same owner
- OriginalDrawn for you, never a template
- YoursFull rights and every file
A logo has to survive rough conditions.
Most logos are designed on a screen at a comfortable size and then meet reality. It gets embroidered on a polo, where fine detail disappears into thread. It goes on a van at forty miles an hour. It gets stamped one-color on an invoice. It shrinks to the size of a fingernail as a browser icon. Someone hands it to a sign maker who needs a vector file and gets a JPEG pulled off the website.
A mark that only works in the conditions it was drawn in is not finished. Designing for all of that from the start is most of the actual craft, and it is the difference between a logo you use and a logo you keep apologizing for.
How it goes
How we design a logo.
We ask first
What the business does, who it is for, what is around it in the market, what you like and, more usefully, what you cannot stand. This takes a conversation, not a form.
We draw
Properly, in vector, from the beginning. Not stock shapes pushed around.
You see real directions
A small number, genuinely different from each other, each one something we would be glad to see on your building. We do not present forty options; that is a way of making you do the deciding.
We refine the one you pick
Weights, spacing, proportions, how it behaves small, how it behaves in one color. This stage is quiet and unglamorous, and it is where a good mark becomes a finished one.
We build the file set
Every version and format, named so you can find the right one.
What you get.
Vector originals
The master artwork, scalable to any size without loss. This is the file you must have, and the one people most often find they do not.
Every format a supplier asks for
For print, for web, for embroidery, for signage and for one-color use.
Every version
Horizontal for a website header, stacked for a sign, an icon for small spaces. In color, reversed for dark backgrounds, and one color for a stamped crate.
The rules written down
Color values, type and spacing, so the next person who touches it gets it right without calling you.
You own it outright.
The mark is yours, with every file. Ask this of anyone you are considering, because it is not universal. Some designers keep the vector files. Some hand over flattened images and charge again for the originals. Some keep the rights and license the logo back to you.
We hand you everything at the end. We would rather you come back because you want to.
A logo, or the whole brand?
Plenty of people come to us for a logo and only need a logo. That is a real job and we are glad to do it. But if your problem is that the business looks inconsistent, with the website one color, the brochure another and the sign a third, a new logo will not fix it. That is a brand system, and it is a different piece of work. See branding services.
We can also put the mark on things: print, signage, apparel and promotional products, with the right file every time. Our label work for Cape Fear Distillery won international medals three years running: Silver in 2019, Gold in 2020 and two Golds in 2021.
Common questions.
How much does a logo cost in Wilmington, NC?
It depends on scope: a standalone mark is a different job from a full identity system. Logo projects are a fixed price, quoted once we understand what you need. Call (910) 202-0096.
Do I own my logo?
Yes, outright. You get the full rights and all the files.
What files will I get?
Vector originals plus every practical format: print, web, embroidery, signage and one-color. Horizontal, stacked and icon versions, in color, reversed and single color.
How long does logo design take?
Most logo projects run a couple of weeks from first concepts to final files, depending mostly on how quickly feedback comes back.
How many concepts will I see?
A small number of genuinely different directions, then refinement on the one you choose. Not a wall of variations.
Can you redraw our existing logo?
Often, yes. If people already recognize your mark, throwing it away costs you something. Sometimes it just needs drawing properly and building a system around it.
Can I not just get a logo online for $50?
You can, and for some situations it is fine. What you usually get is a stock shape with your name set beside it, in a limited set of files, sometimes without vector originals, and possibly not exclusive to you. If it is going on a building, a truck and five hundred shirts, that matters.
Can you put the logo on shirts and signs?
Yes: apparel and promotional products, print and signage. We design it and manage the production, so the right version of your mark gets used.
Tell us about the business.
We will tell you whether you need a logo or the whole system, including when the answer is that your logo is fine.
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