Logo Design and Branding

Logo design is a part of brand design and any corporate branding design identity package. But, a brand is not just a logo design. When does a logo become part of a brand design?

To answer this question, let’s first define what a logo is and what a brand is:

What is a logo? A logo is a unique, meaningful design that’s paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and timeless — so that it doesn’t get stale or look old too soon. For more logo design tips, call us today at 910-202-0096.

What is a brand design? A brand is “The collection of perceptions that your customer has about your business”. Note that the brand lives in your customer’s mind — and the ideas that they have about your business.

This doesn’t mean that the brand design is out of your control. You can control your customer’s idea of your brand by defining your brand and designing eye-catching, stand-out graphics to communicate that message. Then, use those graphics consistently throughout your marketing materials. That’s all there is to help your clients get the right idea about your brand. Corporate branding design identity packages for large corporations are a very important part of their marketing campaign. The branding design sets them apart from the rest of the pack.

Aspects of your brand that you have complete control over include:

The story that you’re telling about your business. The first step in branding is to figure out who you are, what you do, what makes you different and who your best clients are. Then, put that all together in a simple, easy-to-say and easy-to-understand brand story. Use that as the foundation for all of your visual communications, business and marketing writing, and your marketing design and strategy.

Your logo. Your logo design should be designed to visually tell your brand story and to be attractive to your target customers (best clients).

Your Visual Vocabulary. Your logo is just one piece of your visual communication tools. If your marketing materials just had your logo and text on white paper, that would be a big start to your company or corporate branding design, but you’d be missing some big opportunities to making your designs more eye-catching.


See our Branding and Logo Portfolio here